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Foundations of Marketing
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About the Author
William M. Pride is Professor of Marketing, Mays Business School, at Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of Cengage Learning's FOUNDATIONS OF BUSINESS, a market leader. Dr. Pride teaches Principles of Marketing at both undergraduate and graduate levels and constantly solicits student feedback important to revising a Principles of Marketing text. Dr. Pride's research interests are in advertising, promotion, and distribution channels. His research articles have appeared in major journals in the fields of marketing, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
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Product details
Paperback: 544 pages
Publisher: Cengage Learning; 7 edition (January 7, 2016)
Language: English
ISBN-10: 1305405765
ISBN-13: 978-1305405769
Product Dimensions:
10 x 1 x 12 inches
Shipping Weight: 2.6 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
12 customer reviews
Amazon Best Sellers Rank:
#60,559 in Books (See Top 100 in Books)
It is of heavy material and very sturdy even though it is not a hard cover book. All the explaination are good.
Great, my daughter ordered this for school!
I needed a binder but had all the pages.
The book I needed at a much cheaper price.
good
great product. arrived on time and was in the condition stated. Thank you!
not what the book looks like
Great condition.
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